Towing emergencies happen at the worst times – 2am on a highway, midnight in an unfamiliar part of the city, Sunday morning in freezing weather. The customer doesn't spend time comparing options. They call the first trusted result in Google Maps. For this Las Vegas towing company, being that first result – at every hour – was the entire goal.
The company had been operating for years. They had trucks available 24/7 and a team ready to respond. But in Google Maps, they weren't showing up for the emergency tow searches that drive the highest-value calls. National aggregators and lead-gen sites were intercepting customers before they found the local operators.
We built their local presence specifically around 24/7 availability and emergency towing intent in Las Vegas – making sure Google could confidently surface them for the time-sensitive searches where customers convert immediately.
They reached #1 in the Google Map Pack for their primary tow truck keywords. Monthly revenue from Google-sourced calls increased by over $22,000. The consistency of that revenue – showing up at all hours, across all parts of the city – changed how they staffed and planned their operations.
"We used to hope we'd get the overnight calls. Now we're the first number people find whenever they need a tow in Vegas."
Want this kind of result?
Book a free Google Business Profile audit. We'll show you where the visibility gaps are and what's realistic for your market.
Book Free Audit →