The British Columbia construction market generates consistent, year-round demand for roll-off dumpster rental. Renovation projects, construction sites, estate cleanups – the need for waste removal doesn't slow much, even in off-peak months. The question for operators is how to capture that demand efficiently.
Vancouver Roll-Off came to us wanting to grow call volume without committing to large upfront ad budgets. Pay-Per-Call fit their model precisely: they'd pay per incoming call, only for calls that met qualification standards, with no long-term commitment required.
We built a Pay-Per-Call campaign targeting construction and renovation keywords in Greater Vancouver and the surrounding Lower Mainland. Call quality was strong – contractors and project managers with immediate rental needs, not casual browsers.
Pay-Per-Call now sources 80% of their inbound call volume. The average cost per qualified call is CA$68, against an average rental ticket of CA$340 – a 5.6× return on every dollar spent on calls. The remaining 20% of calls come through organic and referral, making the effective cost per new customer even lower when viewed across the full business.
"We pay for calls. Real calls from real people who need a bin. That model makes complete sense for what we do."
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