5-state locksmith network: 1,200 qualified calls a month – single performance model

Running a multi-location locksmith operation across 5 states creates a specific marketing challenge: local presence needs to work in each individual city, but the management overhead of running separate campaigns for 14 locations is substantial. The call volume needs to be consistent and trackable, and the economics need to work everywhere – not just in the best-performing markets.

This regional locksmith network came to us looking for a single model that could produce qualified calls across all 14 locations without requiring a separate strategy for each city. Pay-Per-Call provided that – a unified performance model where they paid per qualified incoming call, regardless of which location it was destined for.

We built and managed call campaigns across all 14 locations, with unified call tracking that let the network see volume, quality, and conversion by location, by city, and in aggregate. Calls routed directly to the right dispatcher based on the customer's location.

Within 3 months, the network was receiving 1,200 qualified calls per month at an average cost of $32 per call. The 38% booking rate across all locations made the economics straightforward – every 3 calls produced more than 1 booked job.

"Managing 14 local marketing campaigns would have been a full-time job. Pay-Per-Call gave us scale with one model. The call volume is the most consistent it's ever been."