Duct cleaning is a niche service with strong local intent – when people search for it, they're ready to book. But for Sunshine Duct Cleaning in Valrico, Florida, that intent wasn't finding them. They were getting around 3 calls per month from Google, while competitors with similar quality and pricing were capturing most of the search traffic.
The issue was their local online presence – specifically, inconsistencies between how their business appeared across different online platforms. Google relies on consistency to establish confidence in a business, and inconsistencies were quietly suppressing their ranking.
We resolved those inconsistencies and built a stronger, more authoritative local presence for their specific service area in the Tampa Bay suburbs. The effect was faster than most campaigns because the foundation was solid – the business was good, the reviews were decent, they just needed Google to trust and surface them properly.
Within 4 months, monthly calls from Google grew from 3 to 16 – a 533% increase. They also added 18 new Google reviews during this period, further reinforcing their position.
"We didn't change anything about our service. Google just started showing us. The calls changed overnight once that happened."
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