Running a towing network across Dallas and Houston means operating in two of the largest and most demanding urban markets in Texas. The call volume expectations are high, the dispatch windows are tight, and the competition for towing searches – especially for urgent breakdowns and accident recovery – is intense at every hour.
This two-city tow network came to us wanting to build a reliable, high-volume call operation. Not occasional leads – consistent, 24/7 inbound calls from drivers in their service areas who needed help right now. Pay-Per-Call was the model that fit: they'd pay per qualified call, with calls routing directly to dispatch based on the customer's location and the closest available driver.
We built and managed Pay-Per-Call campaigns across both Dallas and Houston, with hour-by-hour call routing that matched customer location to the nearest available truck. Calls that came in at 3am went to the right dispatcher without any manual intervention.
The network now handles an average of 92 calls per day at $28 per qualified call. Average dispatch time is 14 minutes from call acceptance. The operation has the consistency and scale of a much larger company – built on a performance model that scales up and down with demand rather than requiring fixed overhead.
"We built something that runs like a much bigger operation. Pay-Per-Call gave us the call volume and the routing structure. We just needed the trucks and the drivers."
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