Local SEO for Law & Attorney
When someone needs a lawyer, the first 3 results get 70% of the calls. Be in those three.
Every one of these searches resolves to a 3-pack. The first three listings get 71% of the clicks. The rest fight over scraps.
Your industry has problems Google's top 3 doesn't care about
CPCs are insane - organic is your edge
$80–$200/click on Google Ads is brutal. The Map Pack delivers the same intent for free, if you rank.
Practice-area pages are non-negotiable
A "lawyer" page won't rank. A "Dallas DUI attorney" page will. Niche content + schema is the only way in.
Reviews are a compliance + ranking challenge
Bar rules limit what you can ask. A compliant velocity system is rare - and exactly what tips Google your way.
The 3 levers that move law & attorney into the Map Pack
Profile + service-area surgery
We rebuild your Google Business Profile from categories to attributes to service definitions - the way law & attorney customers actually search.
Citations the way Google trusts
Law & Attorney NAP signals across 60+ industry-specific directories. Not Yelp + Foursquare and call it a day - directories that actually move law & attorney rankings.
Review velocity, not a one-time blast
An automated system that captures reviews after every job. Google rewards recency. We make sure you never look stale.
See it in action
Actual results from a business we've worked with in this exact niche.
See where you rank for "personal injury lawyer near me" right now
Free Google Business Profile audit. We'll show you the 3 things holding back your law & attorney rankings - and what it would take to fix them.
Book Your Free Law & Attorney Audit →No credit card. No contract. No pitch deck.
Frequently asked questions
How long does law firm SEO take to work?
What does local SEO for a law firm cost?
How do I get more case inquiries from Google?
Are reviews important for attorneys?
Want the complete playbook? Read Local SEO for Law Firms →