For an automotive dealer in a large metro like Melbourne, visibility isn't a simple yes/no. A dealership might rank #1 in their immediate suburb and be entirely invisible 8 kilometres away – even if they're actively selling to customers from that area every week.
Waverley Mitsubishi came to us after running a geo-grid analysis that revealed exactly this problem. Their average rank across the Melbourne metro was 12.5 – meaning in most parts of the city, customers searching for Mitsubishi dealerships or new vehicles wouldn't find them in the first page of results.
We built their local visibility across the entire metro, suburb by suburb – ensuring that searches for Mitsubishi and relevant automotive terms surfaced Waverley first, regardless of where in Melbourne the customer was searching from.
Six months later, their average map rank across the geo-grid had improved to 3.86 – placing them in or near the top 3 across the vast majority of Melbourne suburbs they target. Share of local voice reached 46%. Dealer page sessions increased by 220%.
"We knew we had a coverage problem. Fixing it has opened up parts of Melbourne that were previously generating zero enquiries for us."
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