Alberta renovation season runs from roughly March through June. In Calgary, that window represents the majority of annual demand for bin and dumpster rental – construction projects wake up, homeowners clear out, estates get settled. The companies that capture that window well have a strong year. Those that miss it don't.
Calgary Junk & Bin had operated through several seasons and knew the pattern well. What they wanted was a way to amplify their presence during the peak without making long-term advertising commitments that extended into the slower summer and fall months.
Pay-Per-Call was built for this kind of demand profile. We scaled call volume specifically for the renovation season window – targeting the searches that were spiking as the season arrived – then pulled back as activity normalized. They paid for calls only when the calls were happening.
That spring, they received 420 qualified calls from Pay-Per-Call at an average of CA$47 each. Year-over-year spring revenue more than doubled – a 2.1× increase on the same period the prior year.
"We've always done well in spring, but we were leaving business on the table. Pay-Per-Call let us actually capture the demand spike instead of watching competitors get those calls."
Want this kind of result?
Book a free Google Business Profile audit. We'll show you where the visibility gaps are and what's realistic for your market.
Book Free Audit →