Pest control in Florida is a seasonal business with extreme peaks. Mosquito season in Orlando generates more search volume in a 10-week window than the rest of the year combined. The companies that enter that season with established Google Maps visibility capture most of the business. Those that don't – or who scramble to buy visibility at the last moment – find that the market has already been claimed.
Florida Pest Defenders came to us before the season with a specific goal: be the #1 result when mosquito season searches peaked. Not just for their primary keyword, but across the full range of search terms that pest control customers use when they realize they have a problem.
We built their local presence specifically around seasonal pest control intent in the Orlando market – establishing the visibility before demand hit, so they were already positioned when customers started searching in volume.
When the season arrived, they captured 92% of mosquito-related pest control search share in their target area. They ranked #1 across 5 primary keywords. It was their best revenue season on record – and unlike previous years, the calls came in consistently rather than in the unpredictable surges they'd managed before.
"Every year we'd miss half of mosquito season because we weren't ready. This year we owned it from day one."
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