This Houston HVAC company had been paying a retainer marketing agency a fixed monthly fee – roughly $4,200 – for lead generation. Some months the calls came consistently. Other months were slow, but the fee was the same regardless.
They came to us asking whether there was a better model. One where the marketing spend tracked more directly to actual results – where they paid for calls rather than for the hope of calls.
Pay-Per-Call answered that question directly. We transitioned their customer acquisition to a performance model: they'd pay $52 per qualified incoming call that met duration and intent standards. Wrong numbers, spam, and calls under 60 seconds were free.
The transition took 30 days. At the end of it, their monthly call volume was essentially identical to what the retainer agency had been producing. But the cost had dropped by 60%. The same business result for significantly less spend – with a transparent, auditable connection between every dollar and every call.
"I could never understand what the retainer agency was actually doing for the money. With Pay-Per-Call, I see a call come in, I see a charge. That's a relationship I understand."
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