Storm season in Florida's Tampa Bay region creates a surge in roofing demand that no local operator can fully predict or pre-plan for. When a hurricane or tropical storm hits, the searches for "storm damage roofing" and "insurance roof claim" spike dramatically – and the companies that capture those searches first take the bulk of the work.
This Tampa Bay roofing company specialised in storm damage and insurance-backed repair work. Average job value was around $11,000. They came to us during storm season looking for a way to capture more of those high-value insurance calls without committing to large upfront ad budgets during an uncertain period.
Pay-Per-Call let them scale precisely with demand. When storms hit and searches spiked, call volume followed. When the rush subsided, spend adjusted accordingly. They paid $78 per qualified call from a customer with storm damage and insurance intent – and each call that converted to a job returned 142× the cost of the call.
"The ROI on individual calls is remarkable. When a $78 call turns into an $11,000 job, the math is obvious. Pay-Per-Call during storm season has become essential to how we operate."
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