Emergency plumbing calls don't respect business hours. A burst pipe at 11pm, a flooding basement at 2am, a failed water heater Sunday morning – these are the calls that matter most for an emergency plumbing business, and they happen around the clock.
This Denver plumbing company had a team available 24/7. What they didn't have was visibility during the overnight hours, when competitors' marketing had stopped running and customers searching for emergency help had fewer visible options.
We built a Pay-Per-Call campaign specifically for overnight hours – focusing spend on the period when competition for those searches drops but urgency (and willingness to call immediately) stays high. They'd pay for each qualified overnight call, with no charge for misdials or non-emergency inquiries.
The overnight calls converted at 18% – higher than daytime bookings, because customers calling at 2am with a plumbing emergency aren't comparison shopping. Monthly overnight call volume reached 142, with an average ticket of $340. The math made Pay-Per-Call for overnight hours one of the most efficient marketing investments they made.
"We were available at night. We just weren't being found. Pay-Per-Call overnight fixed that – and those calls close faster than any other type."
Want this kind of result?
Book a free Google Business Profile audit. We'll show you where the visibility gaps are and what's realistic for your market.
Book Free Audit →