Ottawa Junk Squad made a deliberate decision: they wanted to understand one marketing channel completely before adding others. Pay-Per-Call was the channel they chose – paying only for real incoming calls from customers in the National Capital Region with immediate junk removal needs.
We built their Pay-Per-Call campaign around the two seasonal peaks that drive Ottawa junk removal demand: the moving season (June through September) and spring renovation cleanup (April and May). During those periods, call spend scaled up to match demand. Between them, it pulled back.
Over 12 months, the campaign produced 1,260 qualified calls at an average of CA$38 each. Monthly revenue reached CA$48,000 at their peak months, with annual revenue comfortably exceeding their pre-Pay-Per-Call baseline.
What stood out wasn't just the revenue – it was the simplicity. One channel, one cost-per-call rate, clean attribution from every call to every booking. No mystery about where customers came from or what the marketing cost per new client was.
"I know exactly what I pay for each new customer. CA$38 for a call that books at a $280 average job. That's a business model, not a mystery."
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