Most owners have a gut feeling that ranking higher would help, but no number attached to it. This calculator gives you that number in about 30 seconds. It uses published local-search click-through-rate benchmarks by position, so the estimate is grounded in how people actually click in the map pack - not guesswork.
How to use it, step by step
- Set monthly searches for your main service + city (how many people look for what you do each month).
- Set where you rank now - most businesses not actively doing SEO sit between #6 and #15.
- Set the average value of one new customer (lifetime value works best).
- Set your lead-to-customer close rate - of the people who call, how many book.
- Read the “where you are now” vs “ranking #1” panels and the monthly/annual revenue gap.
What the result actually means
The big blue number is the revenue you are likely leaving on the table every month by sitting where you rank instead of at the top of the map pack. The calculator compares the click-through rate at your current position to the click-through rate at #1, runs both through your close rate and customer value, and shows the difference. The verdict line tells you whether that gap would more than cover a typical retainer.
Pro tip: use lifetime value, not first-job value
The single biggest mistake is entering only the value of the first job. A plumbing customer worth $300 today may be worth $1,500 over a few years of repeat work and referrals. Enter the realistic lifetime value and the gap becomes far more honest - and usually far larger than owners expect.
See what #1 is worth to you
It is free, takes under a minute, and needs no signup. Run your number, then book a free call and we will map the fastest path to closing that gap.
Open the ROI Calculator → Book a free call →