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Is your Google Business Profile costing you customers? Grade it in 60 seconds.
Your Google Business Profile is 80% of why you do (or don't) show up in the map pack. Tick off what you've actually done and get an instant letter grade - plus the exact fixes that will move you up fastest.
14 years ranking local businessesUSA · Canada · Australia100% free · no signup · no card
📖 New: How to use this tool, step by step →
Profile basics25 pts
Primary category is set to your exact main servicee.g. “HVAC contractor,” not just “contractor”
3+ relevant secondary categories addedCovers your full range of services
Full, keyword-rich business description (600+ chars)Describes services + service area naturally
Hours set & accurate (including holiday hours)Wrong hours quietly kills trust + ranking
Website link addedPoints to a real, fast, relevant page
Service area / address is correct & consistentMatches your citations everywhere (NAP)
Photos & media15 pts
10+ photos uploadedStorefront, team, work, interior
Added at least one photo in the last 30 daysGoogle rewards fresh media
Logo and cover photo setBranded, high-resolution
Reviews35 pts
25+ Google reviewsThe single biggest map-pack lever
4.5★ average rating or higherBelow 4.0 suppresses conversions hard
You reply to (almost) every reviewReplies are a ranking + trust signal
Got a new review in the last 30 daysReview velocity beats raw count
Engagement & content25 pts
Posted a Google Post in the last 7 daysOffers, updates, events keep you active
Products/Services listed with descriptionsEach with name, price range, description
Q&A seeded (3+ owner questions answered)Pre-empt buyer questions
Booking link / attributes / messaging setEvery extra field is a ranking input
F
0 / 100
Tick the boxes that apply to your profile.
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A self-assessment guide based on Google Business Profile best practices and local-ranking factors. For a verified audit of your live profile, book a free call.
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